Any possible thing you can do to share your message is valuable. Asking if a book trailer can help you market your book is like asking if you should put a For Sale sign in front of a house for sale.
Book trailers can attract attention faster and more effectively than other methods. They can be shared in blog posts, YouTube, and on your professional author profiles, to name a few.
People may not have time to read a guest post or review but a minute long trailer is an easy and entertaining hook. I’ve often said that if a picture is worth a thousand words, then a trailer is worth ten thousand.
Many trailers are rendered completely ineffective, however, because creators lose the point. The purpose of a book trailer is to create interest and tell where to find your book. Many of the trailers I see out now will either be too bland or lack the vital ‘where to find’ info. Let’s be honest; the average internet user has a short attention span and a lot competing for it.
Your trailer needs to grab attention, excite and then tell where to find more. If you miss any of these things, then it is not going be an effective tool. A trailer is a gateway to your literary world. The same as for a movie trailer, you need to think and design it dynamically.
Here are some trailers I’ve seen lately. My intention isn’t to pass judgement on anyone’s trailer, but rather to allow you to see a selection in all price ranges and see for yourself what works and what doesn’t. Some of these cost nothing, and two cost nearly $2,000. Whatever your budget, you can have an effective trailer as long as you remember its purpose: grab attention and redirect.
Watch these and let me know what you think: