Did you know there are awards dedicated to the best book trailers, similar to Emmys and Grammys? In September 2007, the School Library Journal established the Trailie Award for the best book trailers.
There are three categories: author/publisher created, student created and librarian/adult created. The award was announced at the School Library Journal Leadership Summit on the Future of Reading on October 22, 2010 in Chicago.
In 2014, Dan Rosen and CV Herst established BookReels, a website dedicated to allowing publishers and authors to post book trailers and other multimedia, culminating in the annual BookReels Awards. BookReels lets readers browse and rate trailers, post comments and reviews, join discussion groups, and share BookReel discoveries.
In looking at trailers I found my favorite — NPH: Choose Your Own Autobiography by Neil Patrick Harris — clever and hilarious. This trailer makes me want to buy this book.