“The jacket copy is like the address of your story. It informs the reader where this story lives, and in what part of town. It invites them to visit.” The elevator pitch is the key to the front door.
“An important thing to know and remember about genre is excellent writing doesn’t trump reader preference…”
“It’s your choice whether you want to impress the editors or annoy them, but I strongly suggest you go for the first option.”
“If the reader isn’t caring, they aren’t sharing in the experience and will lose interest. A good way to get emotional attachment is with internal conflict.”
WRITTEN BY BRIANT LASLO “They may not have been box office smashes. They may not have been critical successes… But, all of them will have made some kind of contribution to the genre or, at the very least, made their mark on me personally.”