Tag Archives: Ember Marketing

Marketing Opportunities With Mileage

Never do what everyone else is doing if you want to be noticed, and in this teeming sea of self published flotsam to not be noticed means to not be read.  Terri Giuliano Long, author of In Leah’s Wake, agrees with me.  In my recent interview with her she states;

The secret, it seems to me, is being creative.  Try to stay ahead of the curve. When everyone else is turning left, it’s time to turn right.

But how does an author do that in this mad, media rich world? Leaving buy my book links up in a chat room of authors probably won’t sell many books.  There’s a whole crowd already there trying to sell their masterpiece a month ahead of you.  Time to be a rebel and strike your own path… without going broke.

Here are three different opportunities I’ve found for authors and the like to promote their work uniquely and effectively.  I am very familiar with each of these opportunities and have tried each of them myself except JournalJabber which I am getting line for.  I recommend each one as a way to get your work out there and reach more readers.

Reach Out With Radio BlogTalkRadio is one of the fastest growing internet radio outlets and one of the best shows I know is JournalJabber.  Every week the hostesses gather to discuss books and publishing trends with industry professionals.  On the verge of turning one year old, this radio show is maturing and finding its niche with a rapidly growing base of listeners.

Get in on the action by sponsoring the show for a month.  Forty dollars gets you a banner placed at the top of the JournalJabber page, mentions throughout the shows and sponsorship links to your product being placed in the chatroom during the live episodes and in the comments afterwards.  That promotion lasts for a full month and the mentions on air as well as the links in the comments remain indefinitely to continue promoting you.  That is a lot of marketing for your dollar.  For more information contact Amy Eye, the hostess with the mostess, via this convenient web form.

Market It With Machinima Few things go viral on the internet like Youtube clips and to make your own movie promotion you need look no further than our own Ember Marketing.  Her channel on Youtube has exploded in growth as she posts videos on gaming, commercials and trailers in a variety of styles.  After some experimentation to develop her creative style she’s now ready to make movies full time.

Get in on the action in a variety of ways.  For just $10 you can get your book/blog etc. a mention in one of her videos.  These get posted on her regular channel which is exposed to nearly 1,400 subscribers and thousands of viewers.  If you have a little more to spend and don’t want to share the spotlight you can have her create a 30 second commercial to showcase your project for $50.  Your commercial would be available on her brand new Ember Spark channel for you to share.  For more information contact Kira at kittykatember at gmail.com.

Borrow Some Blog Space For seven years Tarah Schaeffer helped children learn to accept themselves for who they are on the hit preschool show Sesame Street.  As an adult she continues to try to promote literacy on her blog, Country Book Bumpkin as a book reviewer.  Her list of reviews is growing weekly as she breaks into a rewarding new area of her life.

Get in on the action with a low-cost adspace up on Tarah’s blog.  Starting at an amazing $5 a month this is a fabulous way to get your information to readers, authors and other reviewers.  When an author gets reviewed we share it everywhere that will accept a hyperlink.  If your ad is sitting prominently alongside that review you will get shared to.  For more information contact Tarah at tlynnesch at gmail.com

There are three ways to get some original self promotion that isn’t just another buy me link with good value for your marketing monies.  In a crowded online world it can be hard to be noticed so dare to be different.

My disclosure:  I know each of these individuals closely and have also conducted business with each of them.  I recommend each of them for their integrity, creativity and entrepreneurial spirit.  I use each of their services my self.

 

Paying Back Thru Ember Press

P.S. Thank you to JournalJabber for the generous mention on tonight’s show!

My books are published under Ember Press, but Ember Press is not your average publisher.  It is the brainchild of Mr. Smith and I as we drove thru the Australian countryside last year.  I wanted the freedom of publishing as an independent author but for tax purposes we wanted to have a company.

We decided to create our own publishing company for our works only, but right from the beginning we wanted to find a way that our little company could be a benefit to others as well as ourselves.  We decided to use Ember Press to promote young and new writers while providing needed fundraising for charities and schools.

I am pleased to announce that Ember Press is launching its first project; an anthology to benefit a local, yet to be disclosed, animal shelter.  Artist Robin Wiesneth, whose work has been selected to represent this year’s ArtsQuest, is doing original paintings of rescue animals specifically for this.  Our partner, EmberMarketing, will be providing our multi media advertising.  I can’t release all the details as some things are still being decided but I can provide answers to some questions.

Q: Who will be providing stories for the anthology?

A: You will!  We will be collecting short stories with an animal rescue theme in three categories: Youth, Young Adult and Adult.  The short stories will be judged by an independent panel and three winning entries and 3 Runner Up stories will be chosen for publication in the anthology.  We are considering adding poetry categories as well.

Q: What kind of art will Robin Wiesneth be providing in this book?

A: To help raise additional funds for the chosen animal shelter there will be a chance for pet owners to immortalize their furry loved one as an illustration within the stories.  Robin will be painting each portrait submitted for inclusion in the book.  The original artwork will also be available for purchase with part of the proceeds going directly back to the shelter.

Q: Who will benefit from this project?

A: Everyone involved.  The animal shelter will obviously benefit by receiving the needed funds to rescue and treat more unwanted pets.  The anthology will be available on Amazon.com indefinately providing a permanent stream of income for the shelter.  The winning authors will benefit by having the prestige of being published as well as some to be announced prize packages.  It is a win-win situation, the best kind.

I hope you will join us as we forge ahead in the next chapter of our lives.  I will be updating our progress and how you can participate here on Dandilyon Fluff.  We have been given so much support in the community for my books and beyond… now it is our turn to give back.  In the words of John F. Kennedy;

“To those whom much is given, much is expected.”

 

MarketShare: Book Trailers for the Win

I hear a lot of discussion about whether or not book trailers are effective marketing tools.  In my opinion, the question should really be ‘how they are effective’, not ‘if’.

Any possible thing you can do to share your message is valuable.  Asking if a book trailer can help you market your book is like asking if you should put a For Sale sign in front of a house for sale.

Book trailers can attract attention faster and more effectively than other methods.  They can be shared in blog posts, YouTube, and on your professional author profiles, to name a few. 

People may not have time to read a guest post or review but a minute long trailer is an easy and entertaining hook.  I’ve often said that if a picture is worth a thousand words, then a trailer is worth ten thousand.

Many trailers are rendered completely ineffective, however, because creators lose the point.  The purpose of a book trailer is to create interest and tell where to find your book.  Many of the trailers I see out now will either be too bland or lack the vital ‘where to find’ info.  Let’s be honest; the average internet user has a short attention span and a lot competing for it.

Your trailer needs to grab attention, excite and then tell where to find more.  If you miss any of these things, then it is not going be an effective tool.  A trailer is a gateway to your literary world.  The same as for a movie trailer, you need to think and design it dynamically.

Here are some trailers I’ve seen lately.  My intention isn’t to pass judgement on anyone’s trailer, but rather to allow you to see a selection in all price ranges and see for yourself what works and what doesn’t.  Some of these cost nothing, and two cost nearly $2,000.  Whatever your budget, you can have an effective trailer as long as you remember its purpose: grab attention and redirect.

Watch these and let me know what you think:

  1. Malaika by Van Heerling
  2. The Highlander Trilogy by Maya Banks
  3. The Spy Who Left Me by Gina Robinson
  4. It’s a Book by Lane Smith
  5. Inside Realms by A.F. Stewart
  6. and of course my own trailer for End of Mae.